When we first launched this hydration brand, choosing flavors was a no-brainer, and lemon seemed like a slam dunk. It’s a classic, universally loved flavor—think lemonade stands and refreshing sips. We figured it would be a hit with everyone.
Well... we missed the mark on this one. Not only did Lemon come up short in our 30+ surveys, but we also received some pretty strong feedback about how much people disliked it. We’re all about constructive criticism, though, so keep those opinions coming!
This allowed us to brainstorm new flavors for you all to sample to see what truly works. It’s part of our commitment to delivering a product that truly refreshes and satisfies you. We have been able to work with our formulator to craft two new flavors that were recommended by YOU.
Introducing
Peach and Raspberry! ...If you haven't figured it out by the blatant image above, these flavors were recommended by YOU to see how it would work. Our clean, balanced, and functionally optimal formula allows for these two new delicious flavors to thrive. With feedback revolving around strong salt taste, lack of sweetness, and aftertaste we tackled all of those issues while providing a flavor that our consumers much more well received. And so far, we've received some amazing feedback!
We were wrong, and we're okay with that.
We’ve always believed that feedback is the key to growth, and this situation is no different. Your insights help us understand what works and what doesn’t, so we’re taking this to heart.
This is one of our many WHYs. Our reliance on feedback enables our team to create the ultimate hydration beverage balanced in both taste and effectiveness. Our approach allows for a closer relationship with our audience and the community we are building. We want something that you will enjoy. This goes beyond just taste. We'll continue to leverage feedback and constructive criticism from the community to enhance our brand and product development. Bysigning up you will be receiving more inquiries on where we will be taking our brand and product development. From website design and development to labeling, and of course, more flavors that we will be planning to launch in the future. We will do all the work, you let us know what you think. Sounds like a deal? Stay tuned for more!
