Wednesday, July 10, 2024

By Cristian Vega, Co-Founder & CEO of Rhovive

If you're reading this, you're probably a friend of mine, Kevin's (Co-Founder), or a family member. Perhaps even a colleague of ours because by the time this is published, we've notified every potential connection we have access to across various social media.

If not, here's a quick synopsis: Rhovive will create and sell one of the market's cleanest and optimal hydration beverages.

Science Lesson: Electrolytes are minerals in your body that carry an electric charge. They include sodium, potassium, chloride, calcium, magnesium, and phosphate. These minerals play pivotal roles in various bodily functions, from regulating fluid balance to facilitating muscle contractions and nerve impulses.

We'll have some cool pre-launch promotions such as samples, discounts, contests, giveaways, etc. If you haven't already, sign up to our email list here to be part of our pre-launch and official launch later this year.

So why an electrolyte? Why hydration? This is random.....

Storytime: A few years ago Kevin, myself, and a couple of friends visited Colorado for a ski trip. And the first day hit us hard. See coming from Florida with an altitude of around 100 feet above sea level to Breckenridge at around 9,000 feet above sea level within 24 hours is sometimes not the best idea. Not preparing for that leads to a fairly miserable first few hours. Migraines, shortness of breath, and someone puking at 3 in the morning due to altitude sickness made us realize we probably didn't equip ourselves the best. On my second ski trip, enough research pointed me to electrolytes; salt-based ones that would allow my cells to retain more water, and give the cells the extra energy they need to conquer the lack of oxygen. Worked tremendously... But the taste was eh, extremely salty, as you can imagine with a product containing a gram of Sodium Chloride. So the brief thought occurred at creating a cleaner, better tasting electrolyte.... Which quickly vanished in a blink of an eye due to the complexity of creating such a product.

I mean to go against big electrolyte, big hydration, companies owned by the biggest soda brands, influencers, youtubers, backed by hall of fame athletes, etc. Who would be manic enough to insert themselves and disrupt such a market? Well.. you found us, and after back and forth conversations between myself, Kevin, and his wife Tess we decided that this was an ideal market to tap into to bring about a new, balanced, cleaner, better tasting product, with a brand centered around building a community. Allowing the consumer, to be involved with the launch process, product design, sample tasting, and much more. 

Here is how you can help:

Friends & Family:

1. Sign up for our email list so you know when we launch our Indiegogo campaign. Updates on blogs, newsletters, prelaunch and official launch details. We won't spam, we promise.
2. Follow us on Facebooks, Instagram, Twitter, Linkedin, or anywhere else @rhovive
3. Share this blog post or the website with anyone who might be interested. If you share on social, use #drinkrho so we can thank you with some sweet Rhovive stickers and other merch rolling out.
4. Continue to share Rhovive with family, friends, colleagues. If you have sampled our product you know what we are trying to accomplish, share the mission and vision with others to help us build.

If you are still reading this, we thank you for your attention span. Sometimes we yap, I mean we're just a team trying to hydrate the world. And we are enthused to have you as a part of this journey. As a thank you for your attention span, take a small screenshot of this paragraph and include what was the location of the trip Kevin and I went on a few years back. Send this over to team@rhovive.com, and you will be rewarded with some more stickers and Rhovive swag. 

Welcome to Rhovive - leave a comment below and let us know your thoughts! Thank you for the support, there is a lot more to come with blogs, newsletters, and launches. Let's have fun, let's build, we're happy to have you here with us!